Campaign by Greenpeace. Ad agency is Saatchi & Saatchi from the division in Guangzhou in China.
The creative art director was Fu Wai Yee and the photography was produced by Lin Wei from Gettyimages.
Thoughts Through Static
Optimism and creativity undefined
Monthly Archives: January 2012
9. Live and Learn, Positively
Quote by Samuel Beckett, Poster sold at Etsy.com
In our Creative Strategy class on Thursday, Katie Brennan from Common in Boulder, Colorado Skyped into our classroom. She discussed her process that led her to Common and told students to “be confident 100% in your work” and to “fake it ’til you make it.” While her advice flowed out into the brains of aspiring students, over her right shoulder was this poster hanging: “No matter. Try again. Fail again. Fail better.” This optimistic poster caught my eye the minute we began the call. It might be the cheese-ball side of me coming out but these inspirational quotes are my crutch; they keep me creating and learning.
8. The Bark Side
Volkswagen’s Star Wars Campaign
This video was shown in my Journalism Gateway 3 class today. It is hilarious! I may have loved it more than the average viewer due to my love for dogs and the lovableness of these pups, but the whole class was laughing out loud. It earns respect by the audience understanding the difficulty of having 20 or so canines barking the Star Wars Imperial March theme in harmony. The target audience of the Volkswagen cars consists of a generation that grew up on Star Wars films. Bravo, VW.
7. Graphically Gagging
Images from ibelieveinadv.com
“For the lovers of the sneakers. Dog poo insurance is appeared now at http://www.sneakerfreaker.com/poop”
These ads are graphic. Maybe it is because I am an extreme dog lover or the fact that I just ate lunch, but these ads don’t do it for me. I mean, a lollipop, sticking out of a dogs butt? The ideas are clever and comical but hard to stomach, however, I am a huge fan of Ogilvy & Mather, the agency (in Japan, Tokyo) that created this campaign. The campaign was seen in Sneaker Freaker Magazine. The video can be seen here. The desire was to receive 100,000 votes to support the idea of “dog poop insurance.” If you step on dog poop you can send your sneaker in to be replaced if you buy the 1-year warranty. The insurance doesn’t exist until they receive the 100,000 votes. If you want to prevent a crappy situation like this from happening to you, go vote!
6. Once A Duck, Always A Duck
Image via buckeyebanter.com
Coach Chip Kelly decides to remain the Duck’s Football Head Coach. According to Goducks.com, Kelly turned down his offer to move his profession to the NFL with the Tampa Bay Buccaneers with the reason of having “unfinished business at the University of Oregon,” Kelly says. With his decision, many Duck fans sigh with relief. Coach Kelly has been nothing but great for the university. The football team has obviously had great seasons since Kelly has been around. Making it to the Rose Bowl in 2010, the BCS Championship game in 2011, and winning the Rose Bowl in 2012. The wins have brought even more school spirit to the already outrageously dedicated fans (and yes, I am one of them). Overall, Chip, we’re glad you are staying. Go Ducks!
5. Justification
Comics and thoughts by Jesse Cline at Calm Blue Oceans.
4. “Shoot First, Think Later”
by Salman Khan through KhanAcademy’ Channel
SOPA and PIPA have an understandable reason to restrict counterfeit drugs and stop illegal downloading like movies and music. However it is ridiculous the way the bill punishes many different parties that are linked to the one website. The bill would require the website that is breaking the rules and everything linked to it, including Facebook and Youtube, to be shutdown immediately. This all happens before the linked sites have the option to delete the links or comments connecting them to the site in trouble. Hence the phrase, “shoot first, think later,” said by Salman Khan in his educational video SOPA and PIPA.
I think the bill is bullshit. The internet is an area where people can be free and express themselves while hiding behind a computer. Now that we have been use to this freedom for years, there is no way it can be taken away. Even if SOPA and PIPA pass, people everywhere will ban together and protest until the people are satisfied. When Google and Wikipedia close down for 24 hours to show the damage that the bill is capable of, the Senate doesn’t stand a chance.
The truth is, the people rule the media.
3. Modern Christianity
Jefferson Bethke is the writer of this poem and star of this video. The video’s website is cikproductions.com.
2. Bring It, Kindle!
Created by Sean Ohlenkamp and his wife after organizing their bookshelves one night. Music composed by Grayson Matthews.
There is something about books that the Amazon Kindle will never be able to fulfill. Having your own copy of a book makes it feel personal. It’s as if there is a relationship between you and the book. On a Kindle or computer where the book is digital (easy to send to others), the reader feels more of an impersonal experience. Although, Kindles do provide organization of the books for the owner and ease of access to all the books at any time. However convenient and capable the Kindle is, it could never create a video like “The Joy of Books.”
1. Blowing Up
For this Peugeot magazine ad, readers experience an airbag inflate on the page upon impact. It’s meant to advertise the safety benefits of the Peugeot 408. Loducca, a Brazilian agency, was behind the magic. Exame was the Brazilian business magazine that the mini airbag ad appeared in.
Do physical 3D ads work? If I opened a magazine to find this ad and the inflatable airbag worked properly, I would love it! I appreciate companies that go above and beyond to catch my attention. Although, I have a biased opinion since I am an Advertising student. Do other readers feel the same? Does the blown up mini airbag create a nuisance for the reader when turning to the next page? If the bag wasn’t easy to detach, I would be annoyed with a giant bubble affecting my view of the rest of the magazine.
How much do these 3D physical ads cost for the company? Not only does it include the price of each manufactured mini airbag but also the expense of individual protective packaging can really add up. In all, as a consumer I would appreciate the ad which would increase their brand equity.
I vote productive!
