Google Chrome‘s tear-jerker commercials have been hitting hearts for almost a year now. “Make It Happen” is their most recent ad on television. While watching the Grammy‘s, this ad grabbed my attention above all the other expensive commercials. This ad is the definition of connecting to the culture of its target audience; which includes anyone with internet. The ad was made with clips of viral videos, Google searches, and common actions on the Internet, like planning trips, emails and homework. The ad gives viewers a special feeling of connection to the content. When viewers see a viral video that they have personally seen on their own, it makes them feel as if they were “in” on an “inside joke.” The viewers can then laugh with the ad and feel as if they are up-to-date with the Internets treasures.
Google Chrome’s ad also brings in the famous action of “google it.” The words typed in to the search bar in the commercial was “be a better dad.” With the technology of Google, we can “google” practically anything and get a related result. The key to this ad is how well all the clips relate to the viewers. This humanizes the company and allows the viewer to feel comfortable with the brand.
Another great one by Google Chrome is Dear Sophie.
Bing is the competing search engine with Google. Since Google Chrome has been coming out with inspirational and story-telling ads, Bing felt the need to bring in their own style of narrative ads. Inputting the “ing” in the same type as Bing was creative but I don’t feel it supplies the viewers with an understanding of what Bing can really do, compared to the Google Chrome ads.
I feel Google Chrome is winning the war. Suit up Bing, this war is never-ending.