Shazam! And no, not like the comic. Shazam is an app for smartphones and iPads. The app allows you to discover and buy music, tag songs, and view the song lyrics instantly. The app works simply by holding the phone close to the speaker as the phone identifies the playing song.
This app has become extremely popular with smartphone users, however the app is now being used for more than just music. Advertisers have already jumped on board with the app by putting ads on the screen that shows the identified song. But now Shazam has made a bigger step into the advertising world. Commercials are adding the Shazam symbol to the bottom corner of their ads. Shazam calls it “Shazam for TV.”
This allows viewers to Shazam the ad and learn more information about their company, product(s), and/or coupons. This is highly beneficial for advertisers because it allows the Shazamers to see more about the campaign, or whatever the company desires, without having to leave the couch. The one-touch Shazam button on the hand-held iPhone allows a targeted audience and a win-win for all parties involved. If the viewer wants to learn more, she can; easily with Shazam. If the viewer is uninterested, she is not forced more information.
I think this is a great way to enhance advertising to make it more interactive and easy to access more information. Yay for smartphones and smart people!