Chipotle’s “Back to The Start” short film aired during this years 2012 Grammy Award show. The advertising agency was CAA with the help of Chipotle. The production company behind the brilliance was Nexus Productions. Willie Nelson’s version of Cold Play’s “The Scientist” complimented the ad perfectly.
It’s about time that food brands start to promote a sustainable future. Way to lead by example, Chipotle!